At 10:00 am local time on September 12th, Apple will hold a grand autumn product launch conference at the Steve Jobs Theater in Silicon Valley headquarters. This time, Apple will launch three new iPhone models with different price models. All three iPhones will be adopted. Full screen design with "bangs".
There have been reports in the media that the three new products will be used in two different sizes of OLED full-screen models (5.8 inches and 6.5 inches, or named iPhoneXs), of which the 5.8-inch model is expected to be an upgraded version of the current iPhoneX, 6.5 inches. The model is a large-screen version of the iPhoneX, and the other is a low-end model (or iPhoneXc) with a 6.1-inch LCD screen.
The price of these models is likely to be higher than analysts' expectations. The flagship model iPhoneXs will cost $1,100, which is $100 more than the price of the iPhoneX released last year.
Apple analysts said that all three phones will be equipped with a deep camera and facial recognition function, which means that people will no longer need fingerprint recognition when they turn on the phone, so the use of the Apple Home button for 11 years may have to withdraw from the stage of history. It is.
It is also worth noting that in the core chip of smart phones, Apple will be equipped with a new A12 chip in the new iPhone. The A12 chip will use TSMC's 7-nanometer process, compared to A11Bionic's 10nm process. TSMC says the new process can take Approximately 20% increase in speed, while power consumption will drop by about 40%.
In addition to configuration and price advance exposure, the iPhone X and iPhone Xs Max in the three new iPhones will also support dual card dual standby, but will only be available in certain regions such as China and India.
It can be seen from the pre-sale posters of domestic operators that this year's new iPhone with dual-card dual-standby function is a matter of sticking to it, but it is still unclear how Apple's dual-card is implemented. According to the eSIM card used in the previous Apple Watch Series 3, this year's new iPhone is most likely to be equipped with an eSIM card to achieve dual card dual standby.
At present, companies such as Qualcomm, Nokia, Ericsson and Huawei have invested billions of dollars to develop 5G standards. However, the iPhone launched this year is not expected to support 5G, and Apple may not wait until 2020 to launch an iPhone that supports 5G technology.
According to Apple’s latest quarterly earnings report, revenues were strong. In the past quarter, Apple's profits have increased significantly by 32%.
Despite the flat sales of the iPhone, the average selling price of Apple's iPhone has reached $724 with the profit of the high-priced iPhoneX. Apple expects revenue in the third quarter to reach $60 billion to $62 billion.
At present, the market has shifted its focus on Apple's sales from iPhone sales to service business growth. In the latest quarter, Apple Store's iTunes, software and services business revenue of 9.548 billion US dollars, an increase of 31.4%, the business accounted for a further increase in revenue ratio to 17.9%, significantly surpassing several other business income outside the iPhone, stable Apple revenue The second place of the source.
Canalys analyst Jia Mo said: "Prices are the main factor hindering iPhoneX sales growth." Compared with Apple, he is more optimistic about the growth momentum of China's local mobile phones. In the second quarter of this year, Huawei has surpassed Apple as the world's second-largest mobile phone manufacturer. This is the first time that Samsung and Apple have dominated the world's top two smartphones in the past seven years.