Toshiba Memory To Rebrand As “kioxia” In October

Toshiba Memory Holdings Corporation announced that it will officially change its name to Kioxia Holdings Corporation on October 1, 2019. The name Kioxia (kee-ox-ee-uh) will be adopted for the names of all Toshiba Memory companies, largely effective on the same date.

Kioxia is a combination of the Japanese word kioku meaning “memory” and the Greek word axia meaning “value.” Merging “memory” with “value,” Kioxia represents the company’s mission to uplift the world with “memory,” which forms the foundation of the company’s vision. Kioxia will cultivate the new era of memory, defined by rapidly increasing demands for large-capacity, high-performance storage and data processing, which positions the company to grow sustainably as a leading flash memory producer for many years to come.

“I am delighted to take the next step in our company’s evolution as we continue to enhance our position at the forefront of the memory industry,” said Stacy J. Smith, executive chairman of Toshiba Memory Holdings Corporation. “Using ‘memory’ as our starting point, Kioxia will collaborate with people to meet the various needs of everyday life, making the world more interesting and providing long-lasting value to society.”

Toshiba Memory Corporation has driven the technological evolution of flash memory from its invention of NAND flash memory in 1987 through its introduction of the latest 3D flash memory, BiCS FLASH™. As society creates increasing amounts of active data through new technologies such as 5G, IoT and cloud computing, more memory and storage is needed than ever before. As an industry pioneer and continued global leader in flash memory and solid-state drives, we are well positioned to enable our digital society to launch into a new era of memory.

Kioxia’s Mission 
Uplifting the world with “memory” — 
By evolving “memory,” we create uplifting experiences and change the world.

Kioxia’s Vision 
With progressive memory technology at the core, we offer products, services and systems that create choice and define the future.

C&G Electronics participated in this NEPCON Electronics Show in September this year. Everyone is welcome to visit our booth to discuss things about the electronics field.

NEPCON Vietnam aims to develop into the most influential and representative exhibition in the field of electronics in Vietnam. With Vietnam's accession to the WTO, the Vietnamese electronics industry has developed rapidly. The world's leading electronics companies have invested in production lines in Vietnam, such as Samsung, Sony, Toshiba, Sanyo, Panasonic, Canon, and LG. However, the Vietnamese electronics industry is still at a backward level on the technical level, which has caused electronic parts to rely on imports for a long period of time. This undoubtedly provides a huge business opportunity for electronic parts export enterprises.

In the international electronics market, Asia, as a major global production base and trading region, cannot be ignored. It has already established itself with the European and American markets. As the hinterland of Asia, Vietnam has a strategic position and a huge market potential.

If you have any comments on us or would like to visit us in our booth, please feel free to contact me.